Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation

Abstract

Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influence the government. Further, the rise of online creative participatory cultures has afforded new opportunities for civic and political involvement. Creative forms of participatory politics have the potential to facilitate exposure to ideas, foster dialogues, influence agendas and serve as ways to back talk authority. While many avenues for political involvement are creative, the role creativity may play in citizens’ political engagement is not well understood. This study examined the role of creative self-efficacy in political engagement and civic outcomes. Creative self-efficacy represents a belief in one’s ability to produce creative outcomes. A survey of participants living in Australia, South Korea, the Philippines and the USA (USA, Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and scepticism and not associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy. The implications of these findings are discussed in context of the role creative self-efficacy may play in impacting political outcomes. © 2022 Mudra Institute of Communications, Ahmedabad, India.