STEPI 기술혁신활동조사 통계에서 본 혁신의 유형에 따른 기업실적 변화에 관한 연구: 한국 제조기업 중심으로

Abstract

We studied the effect of innovation activity on company performance and investigated which types of innovation were most effective to the growth of manufacturing firms. Samples were divided into two categories: large size companies and small-and-medium size companies according to classification of the Korean Government. The study used data from “Technology Innovation Activity Survey” of manufacturing industry, which was conducted by the Science & Technology Policy Institute (STEPI) in 2008. The survey was conducted from 2005 through 2007 in order to monitor technology innovation activities of Korean manufacturing firms. In this study, technology innovation activity was categorized by four different types of innovation: product, process, organization, marketing innovation. We found that the effect of innovation activity on company performance varied according to size of company, and that there existed a significant difference in performance among the types of innovation.Exercising innovation activity and company performance does not always have positive correlation. The effect of innovation activity on company performance differed between large size companies and small-and-medium size companies. Innovation showed positive effects on the performance in the case of large companies especially process innovation and organization innovation. In the case of small-and-medium companies, they failed to show statistically significant association between innovation activity and company performance. Fast growing companies actively exercising innovation don’t show higher performance. However slow growing companies, actively exercising innovation showed higher performance especially product, process and organization innovation.We have analyzed the effect of combination of innovation. A combination of process and organization innovation resulted in the best performance for large companies with positive performance. Large companies showed a highest performance when they applied two types of innovation at the same time although most companies applied all four types of innovation. Large companies concentrating its resources into smaller number of innovation showed a better performance. Innovation activity did not make a better performance for both fast growing small and-medium companies and fast growing large companies. On the other hand, for small-and-medium companies, actively exercising innovation showed a higher performance. In the case of small-and-medium companies, it was desirable to concentrate on product innovation in order to maximize the company performance.