Framing Effects in Surveys for the Acceptance Toward Nuclear Power Generation

Abstract

Does framing alter the results of surveys concerning nuclear energy and nuclear power plant? Even though the importance of framing effects in the actual survey questionnaires has received wide academic attention, the framing effects concerning nuclear power generation have not been thoroughly examined. This article investigates the influence of negative framed questionnaires on public opinions toward nuclear power generation. Based on surveys on 576 respondents in South Korea, we estimating ordered logistic regressions conduct an empirical analysis. We demonstrated that the influence of negative framing on respondents’ opinions toward nuclear power generation is statistically and substantially meaningful. At the same time, we based on the theory on information-processing styles show that men are more susceptible toward negatively framed questionnaires compared to women.