DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김형록 | en_US |
dc.date.accessioned | 2014-12-01T11:48:34Z | - |
dc.date.available | 2014-12-01T11:48:34Z | - |
dc.date.issued | 2013 | en_US |
dc.identifier.other | OAK-2014-01303 | en_US |
dc.identifier.uri | http://postech.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000001557783 | en_US |
dc.identifier.uri | https://oasis.postech.ac.kr/handle/2014.oak/1805 | - |
dc.description | Master | en_US |
dc.description.abstract | We studied success factors and strategies of contents-based Social Networking Services (SNS) with cases including Pinterest. SNS became a popular business of the era of web 2.0. SNS evolved as a social platform which has various multi-medias. Facebook, called as the leader of SNS, is a service to provide a sustainable relationship through mutual users interaction. In this respect, Facebook can be described as the relationship-based SNS. Recently the relationship-based SNS evolves the interest-based SNS which mainly use multi-medias such as images and videos. In this paper, we studied the cases of Pinterest and other contents-based SNSs. There are three reasons of the rapid growth of contents-based SNS. First, the interest-based SNSs provide users well-classified information that is suitable for the tastes of users. Second, the interest-based SNSs help the target marketing to users with similar tastes and is more efficienct than relationship-based social media. Lastly, they have robust revenue models which are often combined with e-commerce business. | en_US |
dc.language | kor | en_US |
dc.publisher | 포항공과대학교 | en_US |
dc.rights | BY_NC_ND | en_US |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.0/kr | en_US |
dc.title | 콘텐츠 기반의 SNS 비즈니스의 성공요인과 전략에 관한 연구 | en_US |
dc.title.alternative | A Study of Success Factors and Strategy of Contents-based Social Networking Service | en_US |
dc.type | Thesis | en_US |
dc.contributor.college | 일반대학원 기술경영대학원과정 | en_US |
dc.date.degree | 2013- 2 | en_US |
dc.contributor.department | 포항공과대학교 | en_US |
dc.type.docType | Thesis | - |
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