DC Field | Value | Language |
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dc.contributor.author | Kim, SY | - |
dc.contributor.author | Jung, TS | - |
dc.contributor.author | Suh, EH | - |
dc.contributor.author | Hwang, HS | - |
dc.date.accessioned | 2016-04-01T01:57:07Z | - |
dc.date.available | 2016-04-01T01:57:07Z | - |
dc.date.created | 2009-02-28 | - |
dc.date.issued | 2006-07 | - |
dc.identifier.issn | 0957-4174 | - |
dc.identifier.other | 2006-OAK-0000005866 | - |
dc.identifier.uri | https://oasis.postech.ac.kr/handle/2014.oak/24075 | - |
dc.description.abstract | The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. CRM, a recent marketing paradigm, pursues long-term relationship with profitable customers. It can be a starting point of relationship management to understand and measure the true value of customers since marketing management as a whole is to be deployed toward the targeted customers and profitable customers, to foster customers' full profit potential. Corporate success depends on an organization's ability to build and maintain loyal and valued customer relationships. Therefore, it is essential to build refined strategies for customers based on their value. In this paper, we propose a framework for analyzing customer value and segmenting customers based on their value. After segmenting customers based on their value, strategies building according to customer segment will be illustrated through a case study on a wireless telecommunication company. (c) 2005 Elsevier Ltd. All rights reserved. | - |
dc.description.statementofresponsibility | X | - |
dc.language | English | - |
dc.publisher | PERGAMON-ELSEVIER SCIENCE LTD | - |
dc.relation.isPartOf | EXPERT SYSTEMS WITH APPLICATIONS | - |
dc.subject | customer lifetime value | - |
dc.subject | customer segmentation | - |
dc.subject | data mining | - |
dc.subject | MODEL | - |
dc.title | Customer segmentation and strategy development based on customer lifetime value: A case study | - |
dc.type | Article | - |
dc.contributor.college | 산업경영공학과 | - |
dc.identifier.doi | 10.1016/J.ESWA.2005. | - |
dc.author.google | Kim, SY | - |
dc.author.google | Jung, TS | - |
dc.author.google | Suh, EH | - |
dc.author.google | Hwang, HS | - |
dc.relation.volume | 31 | - |
dc.relation.issue | 1 | - |
dc.relation.startpage | 101 | - |
dc.relation.lastpage | 107 | - |
dc.contributor.id | 10070937 | - |
dc.relation.journal | EXPERT SYSTEMS WITH APPLICATIONS | - |
dc.relation.index | SCI급, SCOPUS 등재논문 | - |
dc.relation.sci | SCIE | - |
dc.collections.name | Journal Papers | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | EXPERT SYSTEMS WITH APPLICATIONS, v.31, no.1, pp.101 - 107 | - |
dc.identifier.wosid | 000236903700011 | - |
dc.date.tcdate | 2019-01-01 | - |
dc.citation.endPage | 107 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 101 | - |
dc.citation.title | EXPERT SYSTEMS WITH APPLICATIONS | - |
dc.citation.volume | 31 | - |
dc.contributor.affiliatedAuthor | Suh, EH | - |
dc.description.journalClass | 1 | - |
dc.description.journalClass | 1 | - |
dc.description.wostc | 114 | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | customer lifetime value | - |
dc.subject.keywordAuthor | customer segmentation | - |
dc.subject.keywordAuthor | data mining | - |
dc.relation.journalWebOfScienceCategory | Computer Science, Artificial Intelligence | - |
dc.relation.journalWebOfScienceCategory | Engineering, Electrical & Electronic | - |
dc.relation.journalWebOfScienceCategory | Operations Research & Management Science | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Computer Science | - |
dc.relation.journalResearchArea | Engineering | - |
dc.relation.journalResearchArea | Operations Research & Management Science | - |
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