A Study on Current Status of Media Device Use of Korean Millennials - Focused on Photo/Video and Music

Abstract

The aim of this study is to investigate millennials’ characteristics of media devices usage. Millennial generation who is also called as “digital native” is used to multi-device environment. Demographically, they will make up almost 75% of workforce by 2025. In the market of media-related devices, millennials will be main target customers to product designers and developers because they are interested in media and have high purchasing power. Therefore, it is needed to survey on their characteristics of media usage. Web based user survey was conducted for 360 millennials for a week. The user survey was composed of three parts; degree of interest in media device, devices in use, and purpose of using media. As the results, most of them were highly interested in media and media-related devices. They enjoyed to music with smartphones or computers when they took a rest or were on the way. In the case of photo/video, they mostly used smartphones during resting, traveling, or on the way to interact/commune with other people. The results of the study can be used in inferencing millennials’ needs and designing the devices for them.