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Measuring and Analyzing Effectiveness of A Loyalty Program: A Structural Equation Modeling Approach
- Title
- Measuring and Analyzing Effectiveness of A Loyalty Program: A Structural Equation Modeling Approach
- Date Issued
- 2010-07-07
- Publisher
- INFORMS
- Article Type
- Conference
- Citation
- INFORMS Service Science Conference, 2010-07-07
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Related Researcher
- 김광재KIM, KWANG JAE
- Dept. of Industrial & Management Eng.