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Evaluating the Impact of a Loyalty Program: A Case Study in Automobile Industry
- Title
- Evaluating the Impact of a Loyalty Program: A Case Study in Automobile Industry
- Date Issued
- 2010-06-28
- Publisher
- Japan Advanced Institute of Science and Technology
- Article Type
- Conference
- Citation
- IEEE International Conference on Service Systems and Service Management, 2010-06-28
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Related Researcher
- 김광재KIM, KWANG JAE
- Dept. of Industrial & Management Eng.