콘텐츠 기반의 SNS 비즈니스의 성공요인과 전략에 관한 연구

Abstract

We studied success factors and strategies of contents-based Social Networking Services (SNS) with cases including Pinterest. SNS became a popular business of the era of web 2.0. SNS evolved as a social platform which has various multi-medias. Facebook, called as the leader of SNS, is a service to provide a sustainable relationship through mutual users interaction. In this respect, Facebook can be described as the relationship-based SNS. Recently the relationship-based SNS evolves the interest-based SNS which mainly use multi-medias such as images and videos. In this paper, we studied the cases of Pinterest and other contents-based SNSs. There are three reasons of the rapid growth of contents-based SNS. First, the interest-based SNSs provide users well-classified information that is suitable for the tastes of users. Second, the interest-based SNSs help the target marketing to users with similar tastes and is more efficienct than relationship-based social media. Lastly, they have robust revenue models which are often combined with e-commerce business.